Conseil Scolaire Viamonde

Formerly known as le Conseil scolaire de district du centre-sud-ouest, or CSDCSO for short, the independent French schoolboard was plagued with a bureaucratic government-imposed name and acronym most people could scarcely remember. I created a new name that is memorable, highly differentiating, and imbued with narrative power, emphasizing an outward foray into
the world. What education is about. 

The educated brand. www.csviamonde.ca

Carea Community Health Care

The merger of two established public health organizations in Ontario’s Durham county, resulting in the largest community-based health care organization in the province – serving a population of over half a million – required a new brand to help communicate its expanded vision, mission and scope of services. A huge undertaking, named and positioned with care.

The caring brand. www.careachc.ca

Enginess

Finding its place among the consulting giants is a little company that could. A brand transformation that clearly departs from its web solutions legacy, and captures the power of digital transformation was needed to help turn it into a consulting powerhouse that is “categorically” different, and that redefines the category rather than being defined by it. What every good brand should
aspire to do.

The Brand. Futured. www.enginess.com

Elvium Life Sciences

Escaping the negative public relations vortex resulting from the misdeeds of its US-based namesake–the makers of Oxycontin which bore the majority of the blame for the global opioid crisis–became a matter of survival for Canadian subsidiary Purdue Pharma (Canada). Through it all, the company maintained high ethical standards and operated entirely within the bounds of Health Canada’s Food and Drugs Act.

The rehabilitated brand. www.elvium.com

The Lakeshore Communities

The objective of this program was to combine the marketing and communications resources and efforts of four of Toronto’s Business Improvement Areas (BIAs) – South Etobicoke, New Toronto, Long Branch and Mimico – under a singular brand. The name, brand and image were created to strengthen the community outreach, attract investment, bolster economic activity, and present a more unified, human and inviting character for these adjacent communities situated along Lake Ontario’s shore, on the west end of Toronto.