Professional and Client Endorsements
Oren Shapiro
Vice President, Operations at Enginess
Jean-Pierre is one of the best brand strategists I have ever enjoyed working with. His systematic approach and confidence-building process are second to none. Jean-Pierre was responsible for the naming, messaging and positioning of our parent brand Enginess which was delivered upon our separation from our sister company. In addition, Jean-Pierre worked with our team to revamp our existing content while supplementing new content pieces required to launch the new brand. I recommend Jean-Pierre to anyone looking for a lean, no-bull brand and content development approach.
Andrea Peckham
Former Board Chair
at Carea Community Health Centre
Fantastic rebranding experience with a professional in Jean-Pierre. Highly recommend his expertise and knowledge in taking a group through the strategic brand journey.
Paula Carter
Communications, Events and Public Relations Manager at Carea Community Health Centre
Jean-Pierre assisted our organization with developing a new name and rebranding our newly amalgamated org. He was highly knowledgeable, professional, collaborative and great to work with. I would highly recommend him!
Brian McOstrich
Sr. Vice President Marketing
at Aviso Wealth Management
I have worked with Jean-Pierre on several branding projects at more than one company. He brings a vast array of experience and knowledge, is a strong strategic thinker and, most importantly from a client perspective, is willing to work in a highly collaborative fashion with my internal creative team. J.P. is very respectful of deadlines and has always offered a breadth of ideas and creative directions.
Petronilla Ndebele, APR
Director of Strategic Communications & Stakeholder Relations,
at Community Living Toronto
I have worked with Jean-Pierre on a strategic corporate identity project for the Corporation of the City of Guelph. He went beyond the scope of the assignment and provided excellent recommendations. His creativity, positive attitude and high energy make him a great asset to any organization seeking to brand, re-brand or develop marketing and communication strategies.
Jean-Pierre is an honest, caring professional, a talented designer and a smart brand strategist. On our team, he led many strategic and creative branding programs for clients of Argyle Brand Counsel+Design, and spearheaded the successful renewal of our own visual identity. Jean-Pierre works equally well in English and French, and his listening and interpersonal skills earn the trust and respect of clients and colleagues alike.
Daniel Tisch, APR, FCPRS
President & CEO
at Argyle Public Relationships
Anna (Shaula) Feldman
Portfolio Lead at Ontario Ministry of the Environment, Conservation and Parks
We thought you guys helped facilitate a solid and proven process to get our executives to a new vision and mission statement in record time - allowing us to meet tight timelines. We were very pleased with the engagement and your commitment. The final product looks great and has received rave reviews internally and externally!
Brenda Boisvert
Manager, Employee Engagement, Clinic Employee Engagement at Halton Region
Jean-Pierre is a pleasure to work with. He skilfully applied his creativity and expertise to assist with defining the corporate and community identity of the City of Guelph. His contribution is greatly valued.
Lisa Joyce
Director, Communications and Public Relations at Sofina Foods Inc.
Jean-Pierre was a valued partner who provided strategic direction and exceptional creativity to our team. He was thoroughly invested in our success and helped us navigate a number of issues. Jean-Pierre led us through a research and development process that resulted in an excellent outcome. Always forward-thinking, Jean-Pierre helped us to anticipate changes and be ready to respond accordingly. He was a pleasure to work with and I look forward to benefiting from his creativity and passion in the future.
Catherine Rodd
Executive Officer, Communications at The United Church of Canada
Working with Jean-Pierre was a pleasure. He is an attentive listener and creative thinker. He came up with some very innovative ways of handling our brand challenges as well as concrete suggestions. Non-profits as clients can be difficult as the time for decision-making and consultation is not as streamlined as in the corporate world. Jean-Pierre is blessed with a very patient nature, never rushed the process and was able to pivot quickly to meet our needs. Great experience for all on the client side.
Kevin Fullarton
Director, Sponsorship and Brand Activation at Manulife Financial
I first had the opportunity to work with JP and his firm to work on our company's annual report. He is a very strategic and thoughtful thinker who thinks outside the box and brings great value to the end product, on time and on budget. His creative direction is always about meeting the objectives of any given project and he creates with that in mind. A very knowledgable individual in all areas of design ands brand. Always enjoyed working with him.
Roanne Argyle
Senior Vice President at Argyle Public Relations Inc. and and Board Member at WoodGreen Community Services
I thoroughly enjoy working with Jean-Pierre, with whom I have partnered on a number of important client projects. He offers expertise in design and strategy - a powerful combination - and is always a pleasure to work with.
Sal Vitale, CPA, CA
CFO and Treasurer at Groupe Paramount
Jean Pierre supported our company's needs for its annual report (theme identification, graphics, design, etc). He did an excellent job. He works well under time pressure and delivers consistently.
Janet White, MA (Econ), CIM®, CFP®, EPC, RIS
Portfolio Manager with Industrial Alliance Securities Inc.
I would highly recommend Jean-Pierre as a strategic partner in brand strategy and design. On behalf of Ove, Jean Pierre lead the redesign of a complete brand identity system for Altamira from forms and stationary to branch design. Jean Pierre was instrumental in keeping the project true to the strategic intent, on time and on budget. He proved himself to be responsive to the client's needs, highly professional and collaborative.
Jean-Luc Bernard
Directeur exécutif
chez Université de l'Ontario français
En tant que directeur de l’éducation du Conseil Scolaire Viamonde, j’ai eu le plaisir de travailler avec M. Veilleux dans le cadre du renouvellement de l’identité visuelle du Conseil. Jean-Pierre a pris le temps nécessaire pour écouter les exigences et les attentes de la table politique et du cadre administratif et ce, tout en gardant comme paramètres la vision et les valeurs du Conseil.
L’expérience et l’expertise de Jean-Pierre ont sécurisé la confiance des personnes en tête de décision puisqu’il a oeuvré avec des agences et des organismes provenant autant du milieu de l’éducation que du monde des affaires. Il a fait preuve de professionnalisme, de respect et de créativité.
Sa grande connaissance de la francophonie ainsi que du milieu anglophone a permis d’arriver à un produit représentatif d’un conseil scolaire ouvert sur le monde. Les étapes proposées par Jean-Pierre ont permis de développer un processus créatif, avant-gardiste et futuriste. La relation de travail fut positive puisque Jean-Pierre a su reconnaître que le produit final devait s’intégrer dans le cadre de la planification stratégique du Conseil.
Les suggestions faites par la table politique et l’administration ont été tenues en ligne de compte tout au long du processus. L’identité visuelle approuvée souligne le respect et la réalité du Conseil. Je recommande M. Veilleux (pour un tel projet) car il a les connaissances, les habiletés et l’énergie pour développer le produit recherché.
Jean-Pierre is a take charge person who is equally comfortable developing strategic and creative approaches and to clearly communicate their benefit. He has led several key communications and brand design and positioning programs for may of our key clients.
His interpersonal skills have allowed him to develop productive working relationships with both our clients and staff. He works equally well in English and French and has the listening and interpersonal skills necessary to gain clients trust and respect while performing his strategic and creative responsibilities.
He possesses solid writing skills that have enabled him to take a leadership role in new business development and pitches. He also possesses the analytical skills to diagnose problems and devise innovative and viable strategic and creative solutions. His ability to remain unflustered during frenzied periods where the workload can be extremely heavy proves his ability to work well under pressure.
Michel Viau
President & CEO at Ove Brand|Design, a Division of Publicis Canada Inc.
Claire Francoeur
Directrice des communications
chez Université de l'Ontario français
« Depuis 2005, le Conseil scolaire Viamonde a recouru aux services de Jean-Pierre Veilleux à maintes reprises lors de l’élaboration de sa signature visuelle. Grâce à son expertise, son écoute et surtout son doigté il a su identifier et créer des éléments distinctifs qui, depuis, permettent à notre organisation d’afficher une image de marque qui lui est propre, percutante et performante.
Grâce à sa touche, la ligne de positionnement de notre organisation est claire et définie. Jean-Pierre a été de toutes les conversations tant sur le plan stratégique que créatif, étoffant des recherches méticuleuses à tous ses propos. Pour notre organisation, il a élaboré le manifeste de marque, créé le logo, oeuvré à l’élaboration de la devise et participé à la recherche menant à la nouvelle dénomination du Conseil, le “Conseil scolaire VIAMONDE”. Dernièrement, nous l’avons consulté au sujet de notre stratégie au niveau des médias sociaux. »